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Happy Holidays from Thinky!

Check this out: Rappers. Wrapping. (See more at rapperswrapping.tumblr.com) Next year, I want to recruit Atlanta’s hip hop royalty and get them to help us collect and distribute toys for kids. But for this year, we just had to photoshop ‘em! Happy holidays to all, and to all a good night!

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Duet is what I call an “intimately social network”

We’ll be seeing about 1,000 *not facebooks* launch in 2011 and 2012. I ran across this particularly elegant one via Stowe Boyd’s blog (though small world, path, and others certainly apply).

Best. Branded Utility. Ever.

I was turned on a few years ago to the concept of a “Branded Utility” from Johnny Vulkan at Anomaly NYC. It’s a way to twist branding away from convincing in a traditional sense, what I sometimes think about as moving people down the awareness-consideration-purchase ‘funnel’, and toward something quite different but much more powerful. [...]

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From the archives…

On the last iteration of thinky.org, there was a feature (or maybe it was a bug), where people could enter enter a fill-in-the-blank question. The site had, in big text “Zach Pousman is thinky.org. Zach is a PhD student at Georgia Tech.” Then it just said “Zach is…” and users could type in whatever they [...]

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